Dee was the brainchild behind for A Lost Weekend’s presentation of a £5m production ‘Human Traffic Live’ a ground-breaking concept for the immersive dance music industry that brought into the main creative team dance music giants including Carl Cox, Fat Boy Slim and Musical Director, Pete Tong.
Dee continues to be a machine in exceeding in concept delivery with her USP being, ‘experience in every part of the process’, from commercial and legal requirements, the full creative process, to back-of-house production and operations. Dee is a rare and unique individual in the industry landscape. Dee opened her first small business at just nineteen, supplying models and promotional staff to the night-club and experiential market. Dee has grown this into Better Green Group, a fully-fledged £7m+ design and production house with a solid sustainable manifesto. Better Green is known widely in the industry and has worked for some of the world’s most prestigious brands and events including DIOR, Moet, Mirabeau, Pepsi, Guinness, MAC, London & Paris Fashion Week, The Olympic Games and The Commonwealth Games and principal supplier to Kings University (KCL Group London).
Due to Dee’s ability to inspire those around her to turn every challenge into an opportunity, Better Green was one of the rare event industry stories that experienced extensive growth during the COVID downturn.
Dee was also asked to sit as acting MD for award-winning music/food experience Brixton Rooftop, an 1800 capacity venue which was voted Best Pop-Up Venue 2015 & 2016, and nominated in 2017, but closed in 2018 due to redevelopment of its ‘meantime’ site.
In the summer of 2017, Dee focused to expand on her love of live theatre and become directly involved in the industry that she has always admired, and so founded Creative House Productions (CHP). Oscar-winning film producer, Philip Burgin (Enriched Media), invested in the company and sits on its board. Dee then attracted one of theatre’s most respected producers, Julian Stoneman, who also sits on the CHP board. Dee and Julian have become firm trusted friends and work together seamlessly as often as possible.
In the time that CHP has been in operation, it has enviably co-produced and invested in some of theatreland’s most loved and successful shows: Magic Mike Live-London, Rose, Six on Broadway, Dear Evan Hansen, Six USA Tour, The View Upstairs and new production DIAMONDS and DUST with glamour Queen Dita Von Teese.
DIAMONDS and DUST, created by Dita Von Teese and Tosca Rivola, is a perfect fit for Dee’s love of all things ‘fabulous’ and combines this love with her knowledge of the London late-night market and the experiential and immersive entertainment market. Dee was instantly drawn to the creators and the show concept and firmly believed that she would be a worthy partner to take this to live forum and beyond, along with her experience, she can offer a commercial mind for investor comfort.
Dee’s strong ethos of further empowering women and the LGBT+ community within theatre is clearly proven by her chosen slate of works.